The 2018 Dior J'adore commercial, titled "The New Absolu," directed by the acclaimed Romain Gavras, stands as a significant moment in the evolution of luxury fragrance advertising. More than just a pretty picture, it’s a meticulously crafted piece of cinematic storytelling that transcends the typical perfume advertisement, sparking conversation and solidifying the enduring power of the J'adore brand. This article will explore the commercial in detail, addressing the key figures involved, its visual language, its impact, and the broader context of Dior's advertising strategy.
Who is in the Dior Commercial?
The 2018 J'adore commercial features a diverse cast of compelling women, each contributing to the multifaceted portrayal of modern femininity. The most prominent face is, of course, Charlize Theron, who has been the face of J'adore for many years. Her continued presence underscores the brand's commitment to long-term partnerships and the enduring appeal of her image. However, this commercial significantly departs from previous iterations by introducing a diverse ensemble cast rather than focusing solely on Theron. This move reflects a broader shift in advertising towards inclusivity and representation.
Alongside Charlize Theron, the commercial features Luisa Bianchin, Ana March, and Gem Refoufi. These women are not just models; they are individuals with distinct personalities and styles. Their inclusion speaks volumes about Dior's evolving approach to portraying women, moving beyond a singular, idealized image to embrace a more realistic and representative portrayal of female beauty. The casting decisions are deliberate; each woman brings a unique energy and aesthetic to the commercial, enriching the overall narrative. The lack of a singular "star" allows the viewer to connect with various aspects of the J'adore woman, creating a more relatable and engaging experience.
Who Does the J'adore Commercial Feature? A Multifaceted Portrait of Femininity
The commercial doesn't just showcase individual women; it showcases a *collective* femininity. The women featured are not presented as competing for attention but rather as coexisting, contributing to a rich tapestry of female experiences. This creates a sense of community and sisterhood, subtly challenging traditional notions of female rivalry and competition. The director, Romain Gavras, known for his bold and often provocative style, masterfully captures the essence of each woman, allowing their individual personalities to shine through while maintaining the overall cohesive message of the J'adore brand.
This departure from previous J'adore campaigns, which often featured Theron in more solitary settings, is a significant development. The 2018 commercial reflects a growing awareness of the complexities of modern womanhood and a desire to represent a wider range of experiences and perspectives. It's a far cry from the more idealized and singular representations of femininity often found in luxury advertising.
Dispelling Rumors: Rihanna and the J'adore Commercial
There are persistent online rumors linking Rihanna to the 2018 J'adore commercial, and even suggesting a Rihanna Dior song. However, these claims are entirely unfounded. Rihanna has never been involved in any J'adore campaign. While Rihanna has collaborated with other luxury brands, including Puma and Fenty Beauty (her own brand), she has never been associated with Dior's J'adore fragrance. The speculation likely stems from the general popularity of both Rihanna and the J'adore brand, leading to unfounded connections. It's crucial to rely on official sources and verified information to avoid the spread of misinformation.
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